At lunch this week Jocelyn and I were talking about text fonts and cities. The question is: If you had to choose a font to describe a city in its entirety, what font would you choose? Letâ€™s take a look at Hartford, first we’ll start simply by describing the city, then we’ll try to find a font that screams ‘Hartford’
Hartford has a lot of insurance companies. Not many people live in the city and itâ€™s about as far as you can get from â€˜college town.â€™ Itâ€™s reasonably clean and seems to be a growing city. It has a good museum scene. It’s somewhat modern but it’s kind of tough to drive around. The public transportation is poor at best, but there’s a decent amount of parking.
Now for fonts… start by checking out this monster image of fonts:
now… think Hartford.
Hartford is too modern for a Times New Roman and too formal to be anywhere near Wingdings. Courier New isnâ€™t a bad choice, but I think Hartford has enough complexity to it to escape the burdensome scenario where each letter takes up the exact same number of longitudinal pixels.* And obviously, Hartford is not a script font.
Then thereâ€™s Ariel. Not a bad choice really, it doesnâ€™t have any serifs (I donâ€™t think Hartford is quite worthy of serifs). It might be just a tad bit too boring for Hartford. It shouldn’t be a bold or italicized font. Century is too classy. Helvetica… Helvetica could work. So could Raavi.
I think I prefer Raavi.
What font do you think best describes your city?
*there’s a word for this type of font. Anyone know it?