Recently I hit 100,000 miles on my 2012 Ford Fusion. Always an exciting event, these mileage milestones demand close observation in those last few miles. Jen and I were glued to the odometer as the tenths ticked by:
WOOOO!! EXCITING! Wait… what?
The tenths position disappeared. Ford chose to limit the digital display to six characters instead of allowing for seven. This is mildly annoying. I used the tenths place all the time. “Take exit 42 in 6.5 miles” Dang it. Sander pointed out that I could still use the trip gauges, but I reset these at gasoline fill-ups and oil changes to monitor the car’s performance.
Ford sold about 250,000 Ford Fusions in 2012. If we guess that the extra character would have cost Ford 5 cents more per display (maybe this is high) then in 2012 alone, their decision to use one less odometer character saved them $12,000. BUT, that’s only one year. I bet they used the same display in proximal years and similar models. This four second decision by some random engineering manager in Detroit could have saved Ford $100k.
I think I would have made the same decision.
Good call, Ford.