MilkyWays consistently underperform for me; yet somehow this candy has established fair notoriety amongst chocolate candy brands. *See comments for important update.
I don’t get it. What demographic hungers for Milky Ways?
This question led me on the search for vending machine statistics. I was not successful. Regional vending machine histograms? Very little free info. I even registered on the National Automatic Merchandising Association website to try and dig up info. But the most interesting thing on their site is a design your own vending machine flash tool.
There is some info available for a fee.
One report by the global vending machine industry for $4900. More research by an independent company for $129. Another provides research for $30/chapter.
I would think with the number of vending companies this information would be more available to the public. Candy sales vs. candy position? Popularity of candy by time of day/month/year?
Perhaps it will remain a closely guarded trade secret – data shrouded from the public view to reduce immunity to vending machine psychology. Or perhaps regional/taste differences are too volatile to ever stabilize and provide meaningful execution of candy strategies without major research investment?
I’m not sure. If anyone knows someone in the vending machine business, I’d love to interview them.