About 18 months ago I was given the supplementary job of IT manager at my company. This was meant to be a small hat to wear. And in the grand scheme of things, this is mostly true. The job is cyclical and as I am trying to implement some significant projects, there are times when it sucks up my time. But mostly, I spend my time working with engineering and sales on new projects to expand the business.
Here’s the problem. When I work with engineering and sales, I interact with about a dozen people. When I help with IT, I interact with everyone. So more people have come to recognize me as the person who helps with IT.
As a result, people across the company have started introducing me to customers and new employees as the company IT guy. Nothing against IT, but this is only a small portion of my job and in comparison to my other projects, a very simplistic component of my tasks. I feel this sells me short.
I’ve got a marketing problem. How can I accomplish my all my tasks and pull my reputation away from ‘the computer guy’ and more towards ‘a major contributor to the company’s bottom line’? Somehow I have to better communicate the actual work I do. I don’t know how to do this. Hopefully I will come up with something.