Although I don’t eat Tuna, I am a huge fan of Always $ave. Like a shining yellow beacon of hope (thriftiness), in a sea of other brands of tortilla chips that don’t resemble sawdust quite as much.
That doesn’t makes sense though – the generic at a supermarket is the supermarket’s item. I would assume they want you to buy thier item instead of a competitor.
I get mad at the generic packaging that looks almost exactly like the ‘name-brand’ item. Shop-rite does this with their hair care products and i’ve accidently picked up the generic ones many times.
I don’t think Always $ave brand is owned by one particular supermarket. I could be wrong here but for some reason I think I’ve seen it at a few different supermarkets. So maybe it’s owned by some other big brand company? On the other hand, Always $ave’s distinctively awful yellow packaging is pretty distinctively terrible, and easy for bargain shoppers to spot.
i dont know why people assume the supermarket makes more on their own brand items….
it allows them to target two different audiences with two different prices they are willing to pay… if anything it allows them to increase the price of the brand names they sell, becuase they are still satisfying those on a limited budget… and the richer people, aren’t as price concious….
This also explains the godawful package designs on generics at the supermarket.
Always $ave brand tuna anyone? It’s a plain yellow label. And it’s half the price of Chicken of the Sea.
Although I don’t eat Tuna, I am a huge fan of Always $ave. Like a shining yellow beacon of hope (thriftiness), in a sea of other brands of tortilla chips that don’t resemble sawdust quite as much.
That doesn’t makes sense though – the generic at a supermarket is the supermarket’s item. I would assume they want you to buy thier item instead of a competitor.
I get mad at the generic packaging that looks almost exactly like the ‘name-brand’ item. Shop-rite does this with their hair care products and i’ve accidently picked up the generic ones many times.
I don’t think Always $ave brand is owned by one particular supermarket. I could be wrong here but for some reason I think I’ve seen it at a few different supermarkets. So maybe it’s owned by some other big brand company? On the other hand, Always $ave’s distinctively awful yellow packaging is pretty distinctively terrible, and easy for bargain shoppers to spot.
it might be a parent company brand.
News Flash: I ordered a short cappuccino on Wednesday. It was better, cheaper, and the man behind the counter didn’t even look at me weird.
i dont know why people assume the supermarket makes more on their own brand items….
it allows them to target two different audiences with two different prices they are willing to pay… if anything it allows them to increase the price of the brand names they sell, becuase they are still satisfying those on a limited budget… and the richer people, aren’t as price concious….