I really dislike it when you go to the contact page of a business website and find a required form that you have to fill out instead of finding a phone number to call. I go to the contact page of a website to find a phone number so that I could talk to a person, not to leave information for a sales database.
When I see these things I’m tempted to leave the website and find a competitor who’s cool with me just calling them. Interestingly, I don’t care all that much about keeping my information private. I just like talking to a person first. If the person on the phone asks me all this same information, I’m happy to provide it. But being forced to provide that information first bugs the heck out of me.
For the sake of full disclosure, I should point out that my website’s ‘contact’ page has a form you have to fill out. But for a personal website it’s a bit different because I’m trying to keep my e-mail address away from spammers. For businesses one would think they’d want to encourage contact of any variety.